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Wednesday, September 21, 2005
The Salesman Ethics

Salesman, with respect to all types. From those who want to reap profits, to those who have nothing to do; from the evangelists to the conman.
And perhaps, each class has its own circlement of every other class instilled into it, as salesman all generally have about the same reasons for doing their pitch. There are the reasons for it and the necessitices that fly loosely among those reasons; and a noble cause doesn't exactly fit in very nicely with the styles and ways salesman present themselves.
Not the explicit ways of course. Its the patterns beyond the exterior and what occurs in the 'what everyone actually knows about' column. In instances when you can slam down your file and go 'that asshole!'. I'll just scale down, and comment on the two extremes...

Well, first off, there are those that have to do it without much choice. Whether it's for a living or for an obligation, the factors don't really vary much to why they do it. Because, its mainly to support themselves, its them that become the victims who need to be heros. They'll need the many inspiring-story elements of courage and strength, and perhaps a mentor to lead them onwards. Boosts in morale and stuff, its the people who you don't really hate because of pure sympathy.

Then, theres those who do it for profits. Theres probaly a decit-o-meter installed that rises based on his morals and situation. To get what he wants, he goes all out.. and everyone knows the stereotypes that follow on.

Is it Right?
This sort of question is hard to be answered, not only in a supposed second-level sort of situation like this, (dilemalistical, somewhat exceptional) but also in simple matters that are seemingly satisfiable with 'yes' or 'no' answers. Mainly because it concerns a morality, a standard, and first of, defination of what that standard is all about needs to be clear. Then again, answering questions based upon even a black or white law is also a slave to the twisting in lingustics. Still, when questioned very innocently, the answer does not prevail unless the case is a very extreme one at both ends. Case by case analysis needs to be done on whether it is right or not. In mirco-observation, and if one were to be particualrly issue-orientated, there are always bits and pieces that the salesman do which can be easily deemed as incorrect. For instance, an irritation that results in a waste of time. When the matter is observed in totality however, the situation given a more merciful chance to explain its reasons, to be seen at both perspectives; the judgement of rightness can perhaps be much more forgiving.
Salesman do have their antics that sway the stereotype into a land of wrong doers though, although it may be just a duty that will allow them to gain what they need, the public opinion will probaly not agree.

Some Laws to Poach

- The weaker require -
To justify the necessity of the product, he would have to bring forth a flaw. That flaw- which comes from you or your circumstance- the bigger and more fatal it is, the more you will need the product and the more you will buy it. Thus, never lose sight on one who is weak and admits to it within his field that you require him to believe.

- Those in pain, need -
A standard example of this is someone who is critically ill. His family members have tried all ways, all means and still can't get him healed. If you have something special, probaly not that scientifically recognised like the other universally known ones, but newly workable. (Exotic, maybe) Why will that family refuse to try it? There is no harm done, and nothing will be lost. This law aims on the desperate, those that are in situations that require immediate rescue. Even say, cases like natural disasters. Opportunistical maybe, but if it helps... should blame still be dealt?

- Product unapologised -
'Mine's the best, no doubts' This claim is a must if he wants to get the item sold. A very recognisble trait, also found in the rest of all the other sorts of competition there is in the world. Few will want to take the seat of second best... Unless a compromise will get him profits that can sustain that is.

And perhaps.... one of the most common and most hated traits of the salesman is the fact that the word 'cheater' gets associated with him. Next to irritation and sucking up their precious time, people probaly cannot stand it when the person is trying to sucker you into something. With the array of lessons learnt, people know that most of the time they don't want to trust that outsider.

Because, very rarely, he speaks the truth.

Maybe thats the reason why consumers have turned into researchers, self-studying up all there is to that product until they get their best personal choice. They want that truth.
So they seek.


"Only the beasts are above deceit." -- Rexxar, Warcraft III (The Frozen Throne)



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